It’s everywhere…the desire to reduce plastic cannot be avoided. Yet four items of waste packaging is generated for every lunch purchased *1. This is scary when combined with 64%*1 saying they buy lunch on the go more now than they did five years ago. The consequence of which is that while more and more consumers want to actively contribute to a sustainable future, even greater demands will be placed on greener packaging.
From a grab ‘n’ go perspective Green Solutions Magazine recently highlighted that compostable and biodegradable products will become more prominent on shelves. Plus, while reusable cups are a solution, they are not practical. Statistics show that people prefer an ‘on the go’ solution and do not want the inconvenience of carrying a cup around. Lunchtimes continue to be the most popular times for grabbing a meal on the go, with meal deals offering competitive packages both on the high street but also within corporate and leisure venues. The challenge now, particularly with drinks that have traditionally been served in single use plastic bottles, is to offer a container which is more environmentally friendly. As Troy Smith, Managing Director of Oranka Juice Solutions says;
“It is clear from our observations of the market there is a significant desire to move towards offering a more recyclable grab ‘n’ go drinks container. However to achieve this there needs to be a shift in attitudes in terms of what people are used to. There are some great alternative products out there, but from a merchandising perspective they need to be shown prominently, actively promoted and effectively supported with point of sale materials.”
He continues: “In fact, recognising this up swell of interest in a more sustainable approach, Oranka launched a highly sustainable and innovative drinks packaging last year. The Pop-Up Cup with its FSC certified, cardboard outer and bag inside can easily be separated and easily recycled. It is working great for juices and smoothies being prepared and chilled on-site as part of a venue’s take-away or meal deal.”
(SOURCE: *1 OOH Magazine May 2019 SOURCE:*2 Green Solutions Magazine June 2019)